About Gather Flora
Connection, Joy, & Stewardship Through Flowers
Our Mission
To make sourcing great-value, traceable floral supply the easiest and best option for flower businesses.
Who We Are Built For
For florists who are inspired by flowers and are excited about easier ways to source.
If you care about the quality, aesthetics, and value of your flowers, we are here to making sourcing them simple.
The Problem We Solve
Sourcing flowers shouldn’t be the hardest part of the job but for florists today, it’s a constant headache.
Sourcing flowers is chaotic, inefficient, and unpredictable. For every order, florists juggle countless vendors, uncertain availability, last-minute substitutions, complex logistics, and tangled financial workflows, all while trying to stay creative and deliver beauty on deadline.
How We Do It
Gather Flora connects a deep network of local and national vendors through its powerful, efficient sourcing platform whether you are buying for next week, or next month.
We streamline procurement, simplify communication, and so you can trust us to fulfill your order with the best flowers on the market.
“Sharing a flower, to me, is a deep breath in a crowded, busy, demanding, constantly changing world.”
—Hannah Brannan, Founder & CEO
Meet The Team
Hanna Brannan
Founder & CEO
Hannah is the founder and Chief Executive Officer at Gather Flora. Her previous roles included Lead Platform Engineer at Hack Reactor, Software Engineer #7 at United Masters, and owner of her very own wedding floral business. When she’s not leading a team slinging flowers, she’s still by flowers in her garden. Her current flower obsession is a Double Snowdrop
Chris Vanderbilt
COO
Chris is the Chief Operations Officer and resident supply chain nerd at Gather Flora. His previous roles included Vice President of Operations at Garden for Wildlife and Procurement Director at Alterra Mountain Company. When not working to bring you the best sourcing experience, he loves to spend time with his family, gardening, and building Lego sets. His current favorite flower is the Rocky Mountain Columbine.
Becca Warner
Director of Product Experience
Becca is the Director of Product Experience at Gather Flora, joining after serving as Executive Director of the Nevada City Farmers Market—where she extended the season and pulled the market online to digitize and streamline operations. She’s also worked as a flower farmer, veggie grower and florist. When she’s not dreaming up products to make customers’ lives better, you’ll find her freaking out over a flower, devouring a good book, cooking, baking, hiking or swimming in the nearest watering hole.
Hannah Brannan
Founder, CEO / CTO
In 2018, driven by a passion for botanicals and a desire to create meaningful change, Hannah Brannan left the stability of a Software Engineering career to found Gather Flora. Her mission: to build a more transparent, sustainable, and locally driven floriculture industry.
Hannah’s love for seasonal blooms traces back to childhood, tending gardens alongside her grandmother, Becky “Mimi” Jenkins, in San Marcos, Texas. Mimi’s gardens were more than just landscapes—they were places of magic, beauty, and sanctuary. Years later, Hannah rediscovered that same sense of wonder when she encountered the exquisite heirloom and specialty flowers grown by Northern California farmers. Learning that these stunning blooms were the exception in an industry where over 80% of cut flowers are imported, she became captivated by the potential for positive change through localized sourcing.
Gather Flora, champions a new era for the flower industry—one built on traceability, corporate social responsibility, supply chain alignment, and sustainability. We are building for a world with thriving farms, flourishing businesses, breathtaking flowers, and a deep commitment to environmental impact.
To bring this vision to life, Hannah leads an exceptional team alongside a dedicated community of farmers and florists. Together, they are redefining the flower industry—and invite you to be part of the movement.
The Trusted Sourcing Platform for Florists
Gather Flora is the go-to sourcing platform for florists, combining streamlined tools, trusted local suppliers, and responsive, high-quality support to make sourcing effortless, personalized, and efficient.
