Thousands of businesses
can’t wait
to see what you have blooming
Gather Flora creates new markets and opportunities for local farms, bringing beauty, freshness, and sustainability to the supply chain.
Any U.S. flower farm may apply to sell with us. We select partners based on experience, assortment, and their ability to integrate into our existing fulfillment and hub network. Additionally, we proactively reach out to farms when we identify gaps they can help fill in our network or product assortment.
In 2025, our focus is on California and the Philadelphia area. If you're interested in working with us, we'd love to hear from you!
How Selling With Gather Flora Works
Pricing
Gather Flora is your partner in scaling your flower sales. As a reseller, we purchase flowers directly from farms on behalf of business buyers across the country, helping farms reach more buyers and expand their market. We ask for bulk pricing or resale discounts from farms, ensuring consistent, timely services to farms and buyers while offering compelling pricing to buyers. We do not have fixed pricing for farms, but we vet farmer offerings for market-competitive pricing. On purchase, we pay out farms agreed-upon price for every sale.
To keep the supply chain running smoothly, we apply markups on direct customer sales to cover freight, logistics, and operational costs. A merchant fee, paid by the end customer, also applies to transactions processed through our platform.
Photo credit: Justine Almodovar
Streamline your sales to florists
“Gather Flora has been a game changer in streamlining the process of connecting farmers like me to florists. Prior to Gather Flora, I spent hours per week constructing availability lists, emailing with florists, invoicing and collecting payments. Then came the challenge of how to get the flowers to the florists. The combination of a streamlined online ordering and payment system with the centralized hub of the SF Flower Mart for pick up has made this whole process much more efficient and therefore less stressful and more profitable. To top it off, Gather Flora has become a creative hub for many of the most inspired florists and flower farmers to connect, pushing the local flower selection to be increasingly diverse and innovative.”
Kelly Brown
Connecting local farms to steady, high volume sales to push forward the floral industry
Need help getting started? Get in touch!