Hundreds of florists can’t wait
to see what you have blooming

 

Gather Flora provides free tools to allow small farms to sell to full regions of buyers without adding time, complication, or stress. The platform also offers opt-in upgrades for larger or more complex farms, collectives, markets, and flower hubs.

We are excited to be offering our platform to select states across the country. Currently, we’re serving CA, IL, PA, and UT. We’re working on expanding the regions we’re serving so please reach out if you’d like it to be you!

How it works

  • Create your online shop

    Customize your page with images and descriptions of what makes your farm special.

  • Upload products

    Upload images and add details that make your products searchable for florists in your region.

  • Live availability

    Update your stem counts each week so florists know how much is available.

  • Collect payments online

    Florists pay when they check out, meaning you’ll know how much you’ve sold before you head to the field.

  • Generate pick and pack lists

    Gather Flora automatically tracks your orders and generates a pick and pack list based on what you sold each week.

  • Collectively fill orders

    Gather with farms in your area to meet the needs of local florists.

Pricing

Gather Flora provides free accounts for farms. We earn our revenue through transaction fees paid by florists at the time of purchase. Our platform transaction fee is a sliding scale between 4% and 8% depending on purchase volume. We are incredibly proud to be able to leverage our technology in order to reduce the normal cost of the distribution and marketing layer for florists and also to send more money back to farms.

We also offer upgrades for more complex business cases such as high volume farms, markets, and flower collective or hub accounts.

Featured Hubs

Photo credit: Justine Almodovar

Streamline your sales to florists

“Gather Flora has been a game changer in streamlining the process of connecting farmers like me to florists. Prior to Gather Flora, I spent hours per week constructing availability lists, emailing with florists, invoicing and collecting payments.  Then came the challenge of how to get the flowers to the florists. The combination of a streamlined online ordering and payment system with the centralized hub of the SF Flower Mart for pick up has made this whole process much more efficient and therefore less stressful and more profitable. To top it off, Gather Flora has become a creative hub for many of the most inspired florists and flower farmers to connect, pushing the local flower selection to be increasingly diverse and innovative.”

Kelly Brown

Do Right Flower Farm

Connecting local farms to push forward the floral industry

Need help getting started? Get in touch!